Great design links people, business, and culture. It turns a brand promise into tangible product proof. I lead design at the crossroads of product, AI, and human behavior, building teams that uncover and shape these links.

I’m currently available for contract & advising engagements.

A black and white photo of a man with short dark hair and a beard wearing black glasses. He is looking directly at the camera and is dressed in a dark shirt.
A black and white photo of a man with short dark hair and a beard wearing black glasses. He is looking directly at the camera and is dressed in a dark shirt.

I’m driven by wonder and an endless desire to create experiences for human thriving.

Mixture of Experts

I've been building a few AI collaborators for over a year — each one purpose-built, trained on a specific body of knowledge, and genuinely useful rather than generally capable. Their names are rendered using Wavemaker, a tool I built that transforms the acoustic fingerprint of a spoken name into a unique visual signature. Every name has a shape. This is what it looks like.

  • Linnaeus

    A gardening companion built over years of conversation. Linnaeus knows my specific plants, their histories, and what they need. I photograph them, it diagnoses them. Less a plant encyclopedia, more a standing relationship with my garden.

  • Sofia

    Sophia began as a decade of collected quotes, poems, and fragments — things I saved in Apple Notes because they moved me. I fed all of it into a model and found something I didn't expect: a philosopher's companion that already knows my intellectual flavor. Good for the conversations that don't have a deliverable.

  • Franklin

    Named after the inventor. Franklin started as a McKinsey-style strategic sparring partner, but evolved into something more specific — a co-inventor that knows my product principles and holds me to them. It Socratically pushes me to sharpen my inventions.

  • Uric

    A health collaborator trained on my personal wellness history. Uric understands how nutrition and supplementation interact with my specific physiology — not in general, but for me. The kind of context a doctor rarely has time to hold.