I'm a seasoned design leader with a track record of creating impact at scale for hypergrowth companies. I build diverse, cross-functional teams to develop innovative, user-centered experiences that improve people's lives.
Leadership Profile //
20
Years of leading teams high-impact design teams at transformational companies.
60
Amazingly talented human beings I’ve helped mentor and grow, many of which I am still in contact with today.
02
Companies I’ve co-founded and led. MM was my brand and product development firm for I led for ten years, and Herewith, an at-home care platform for families.
Pillars //
I. Empathy & Care
Remember, we are humans doing business together. Give people the space to make mistakes. Take time to get to know them beyond work. Ask how they are. Get to know them beyond their work and create a culture where everyone feels valued and supported.
II. Transparency & Candor
Open communication and transparency are essential to effective leadership. Be transparent and empathetic and avoid surprises by setting consistent expectations. Create a radical candor culture, encourage everyone to share their thoughts and ideas, and work together to solve problems and improve outcomes. Culture is everyone's responsibility.
III. Listen, not Hear
Be the best listener. This means more than just hearing what someone is saying - it means caring about the answers, asking better questions, and paying attention to what's not being said. By practicing active listening and avoiding interruptions, leaders can build stronger relationships with their teams and better understand their needs.
Experience //
I lead PanasonicWell's global design and experience division, designing products to help families achieve wellness and connection through AI and human-assisted experiences. We are creating a future where home is a place for families to thrive and connect.
VP of Design at Level a fintech company focussed on making benefits as easy use as cash. Their I led a cross-functional brand and product design team.
Founder and advisor of Herewith, a home care startup focused on bringing care home for families and enhancing the caregiving experience. Instrumental in pivoting the company and shaping its initial product strategy and design, go-to-market approach, and business model. Secured crucial initial funding to fuel growth and success.
Quoori
CDO and Interim CEO of Quoori. I directed a product design team in creating a voice user interface (VUI) mobile operating system focused on enhancing well-being and safeguarding human attention. Stepped in as interim CEO, efficiently managing daily operations, leading the executive team, and maintaining positive investor relationships.
Global Design Director of Uber. Established and directed the Brand Experience team at Uber, a 35-member cross-functional design team collaborating with marketing and product groups. Spearheaded the rebranding of Uber, resulting in recognition as the best rebrand of 2018 by Adweek and Brand New. Led the brand and product experiences surrounding Uber's IPO at the NYSE in 2019 and played a key role in the design and launch of Uber's first fintech product, Uber Money.
His team Made substantial contributions to the improvement of Uber's safety communications through close collaboration with the Safety Product and Marketing teams. Directed the redesign of Uber.com, ensuring AAA accessibility across all of Uber's web and product interfaces. He led the development of Uber Move, a proprietary 13-language typeface, contributing to Uber's debut on the Best Global Brands list.
ECD and Cofounder of MM. Co-founded and successfully led MM, an award-winning brand and product design firm serving significant clients such as Amazon, Nokia, XBOX, Genentech, and Facebook. Managed a talented integrated design team responsible for User Experience, User Interface, Brand Identity, Marketing, Brand, and Product Strategy efforts.
Peter was one of two designers that made the original Facebook logo, and the one that told Mark he should lose the “The,” not Justin Timberlake😀.
It was an honor and privilege to design alongside that talented team for such incredible clients.
Recognition //
KEYNOTE SPEAKER // Fifteen Seconds Festival, Graz
KEYNOTE SPEAKER // Cannes Lions Edit, "Design to Connect"
KEYNOTE SPEAKER // AIGA NY, "Co-creating the Customer Experience"
BEST REBRAND 2018 // Fast Company, "Uber"
BEST REBRAND 2018 // BrandNew, "No. 1 Most Noted Rebrand"
DESIGN ANNUAL WINNER // Communication Arts, "The Battery"
TYPOGRAPHIC EXCELLENCE // Type Directors Club, "The Monkey Inferno"
JUDGE & KEYNOTE SPEAKER // Hawaii 5-0 AIGA Competition
You can find my articles on leadership and emotional intelligence here.
